This guide explains how to track subscriber growth trends, review list-level analytics, and use form conversion data to understand how your audience is growing in Sender.
Where to Find This Data
Subscriber growth and list analytics data is available across several locations in Sender.
The Dashboard includes the Subscribers growth panel, which displays Total new subscribers, Total unsubscribers, and Total bounces over a selected date range, with a bar chart showing daily changes. Use the Show data for dropdown to filter growth data by a specific group or view all groups and segments.
The Subscribers list page provides a filterable table of all contacts with columns for Status, Groups, Date added, and more. The Advanced filter lets you narrow results by campaign activity such as Opened, Clicked, or Was inactive.
Individual subscriber profiles are accessible by clicking any subscriber in the list. Each profile includes a Subscriber activity timeline showing a chronological log of interactions.
The Groups page under Subscribers shows per-group breakdowns of Active, Total, Unsubscribed, and Bounced counts.
The Segments page lists pre-built and custom segments with Active subscribers and Total subscribers counts, including engagement-based segments like Highly engaged subscribers and Unengaged subscribers 180 days.
The Forms page displays performance stats for each form, including subscribed, visitors, and conversion rate.
Steps to Access Subscriber Growth and List Analytics
Step 1 — Review Subscriber Growth on the Dashboard
Go to the Dashboard and scroll down to the Subscribers growth panel. This panel displays Total new subscribers, Total unsubscribers, and Total bounces for the selected date range.
Use the date range selector in the top-right corner to choose a preset like Last 7 days, Last 30 days, or Last 12 months, or set a Custom range. Use the Show data for dropdown to filter the growth chart by a specific group or keep it set to All groups and segments. The bar chart below visualizes daily subscriber additions over the selected period.
Step 2 — Filter and Review Subscribers by Engagement Activity
Go to Subscribers → Subscribers to open the subscriber list. Click Advanced filter to open the filter panel. Select a condition from the first dropdown — under Campaign activity, choose Opened, Clicked, or Was inactive to filter subscribers by their engagement behavior.
Set the condition operator and select the relevant campaign or time frame. Click Add condition to layer additional filters. The subscriber list updates to show only contacts matching your criteria.
Step 3 — View Individual Subscriber Activity Timelines
Click any subscriber in the list to open their Subscriber's profile. The right side of the profile displays the Subscriber activity timeline, showing timestamped entries for events like group additions, email sends, and source data.
Click the Filter activity dropdown to toggle specific event types: Opens, Clicks, Unsubscribes, Bounces, Spam reports, Emails, Subscriber changes, and Custom events. Each entry includes the date, time, and event details.
Step 4 — Check Group-Level and Segment-Level Analytics
Go to Subscribers → Groups to see a table with columns for Active, Total, Unsubscribed, and Bounced subscriber counts per group. This shows the health and composition of each group at a glance.
Then go to Subscribers → Segments to review pre-built engagement segments like New subscribers, Highly engaged subscribers, Engaged subscribers 180 days, and Unengaged subscribers 180 days, each showing Active subscribers and Total subscribers counts.
Step 5 — Review Form Conversion Performance
Go to Forms to view a list of all signup forms. Each form row displays the form name, type (such as Pop-up or Embedded form), status, and last edited date.
The Stats columns show subscribed (number of subscribers collected), visitors (number of form views), and conversion rate (percentage of visitors who submitted the form). Compare these values across forms to identify which forms drive the most subscriber growth.
Key Data Points
Total new subscribers — Displayed in the Subscribers growth panel on the Dashboard. Shows the count of new subscribers added during the selected date range. A trend arrow indicates whether the count has increased or decreased compared to the previous period.
Total unsubscribers — Shown alongside new subscribers in the Subscribers growth panel. Tracks the number of contacts who opted out during the selected period. Compare this against new subscribers to assess net growth.
Total bounces — Also in the Subscribers growth panel. Displays the number of bounced contacts for the date range. High values relative to new subscribers may indicate list quality issues.
Date added — A sortable column on the Subscribers list page. Shows when each subscriber was added to the account. Click the column header to sort by newest or oldest contacts.
Subscriber activity timeline — Found on the Subscriber's profile page. Displays a chronological log of all interactions including group additions, email events, and source information. Filterable by event type using the Filter activity dropdown.
Group subscriber counts — Shown on the Groups page under Subscribers. Columns include Active, Total, Unsubscribed, and Bounced for each group, providing a breakdown of list composition per group.
Segment subscriber counts — Shown on the Segments page. Each segment displays Active subscribers and Total subscribers, allowing you to monitor the size of engagement-based segments over time.
Form conversion rate — Displayed in the Stats column on the Forms page. Calculated as subscribed divided by visitors. A value of 0.00% indicates no submissions relative to views.
How to Use This Data
Identify inactive subscribers for list cleanup — Go to Subscribers → Subscribers and open the Advanced filter. Under Campaign activity, select Was inactive to find subscribers with no recent engagement. Use this filtered list to target a re-engagement campaign or remove contacts that have not interacted over a sustained period.
Monitor net subscriber growth over time — On the Dashboard, compare Total new subscribers against Total unsubscribers in the Subscribers growth panel across different date ranges. Switch between Last 7 days, Last 30 days, and Last 12 months to identify growth trends or periods of increased churn.
Compare form performance — On the Forms page, review the subscribed, visitors, and conversion columns for each form. Forms with high visitor counts but low conversion rates may need design or targeting adjustments. Forms with the highest subscriber counts are your strongest growth drivers.
Segment by engagement level — Go to Subscribers → Segments and review the pre-built segments Highly engaged subscribers and Unengaged subscribers 180 days. Use these segments to target active contacts with priority content or to isolate disengaged subscribers for re-engagement workflows.
Track group health — On the Groups page, review the Active, Unsubscribed, and Bounced columns for each group. Groups with a high ratio of unsubscribed or bounced contacts relative to the total may need attention or cleanup.
Audit individual subscriber engagement — Open any subscriber's profile and review the Subscriber activity timeline. Filter by Opens or Clicks to see how recently and frequently the subscriber has interacted with your campaigns.
Common Issues
Subscribers growth panel shows zero values → This happens when no subscriber changes occurred during the selected date range. Adjust the date range using the selector in the top-right corner of the Dashboard, or try a broader range like Last 30 days or Last 12 months.
Advanced filter returns no results → The filter conditions may be too restrictive or referencing a campaign with no matching activity. Remove one or more conditions and re-apply. Confirm that the selected campaign or activity type has data within the expected time frame.
Subscriber activity timeline appears empty → The contact may have been recently imported with no campaign interactions yet. Check the Filter activity dropdown to ensure all relevant event types are enabled. If only Subscriber changes is toggled on, you will only see group additions and profile updates.
Form conversion rate shows 0.00% → The form may be in Draft status and has not been published or embedded on a live page. Verify the form status on the Forms page and ensure it is active and receiving visitor traffic.
Group counts don't match subscriber list totals → Subscribers can belong to multiple groups, so summing group totals may exceed the overall subscriber count. The Groups page reflects per-group membership, not deduplicated totals.
FAQs
How do I see how many subscribers signed up through a specific form?
Go to Forms. Each form displays its subscribed count in the Stats column. This shows the total number of subscribers collected through that form.
Can I track subscriber growth over time?
Go to the Dashboard and scroll to the Subscribers growth panel. It displays Total new subscribers, Total unsubscribers, and Total bounces over your selected date range. Use the date range selector to adjust the period and the Show data for dropdown to filter by group.
How do I find my least engaged subscribers?
Go to Subscribers → Subscribers and click Advanced filter. Under Campaign activity, select Was inactive and set the relevant time frame. Alternatively, go to Subscribers → Segments and review the Unengaged subscribers 180 days segment.
Does Sender show a conversion rate for signup forms?
Yes. Go to the Forms page. Each form row displays a conversion percentage in the Stats column, calculated as subscribed divided by visitors.
Can I export subscriber data?
On the Dashboard, click the Export button in the top-right corner to export overview data. On the Subscribers list page, use the Actions dropdown for subscriber-level export options. For engagement-level data like opens and clicks, check the individual subscriber profile's Subscriber activity timeline.
How do I filter the subscriber activity timeline by event type?
Open a subscriber's profile by clicking their name on the Subscribers list page. On the Subscriber activity panel, click Filter activity and toggle the event types you want to view: Opens, Clicks, Unsubscribes, Bounces, Spam reports, Emails, Subscriber changes, or Custom events.
What pre-built segments are available for engagement tracking?
Go to Subscribers → Segments. Sender provides pre-built segments including New subscribers, Highly engaged subscribers, Engaged subscribers 180 days, and Unengaged subscribers 180 days. Each segment shows Active subscribers and Total subscribers counts.
