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  • Use automation blocks

    We have added four new blocks to our Automation Email Campaign Drag & Drop Builder to help you create effective eCommerce campaigns. These additions will streamline the process of building and customizing your eCommerce email campaigns.

    These automation blocks include:

    Note: these blocks are available only in Automation email campaign Drag&Drop builder.

    Abandoned cart block

    This block in the email campaign helps recover lost sales by re-engaging customers who left items in their shopping carts. 

    It includes the abandoned product image and description, price and discount as well as a button to go back to the checkout page to encourage customers to complete their purchases.

    Once the block is dragged into the template, you will see a sample preview of abandoned cart block, it’s content will be replaced with actual product from the cart. Nevertheless, the block itself is highly customizable to fit your template and brand.

    You can edit:

    • Image layout and size
    • Product title and description
    • Price
    • Checkout button
    • Block’s overall appearance

    Order details block

    The Order details block provides a comprehensive overview of a customer’s purchase and its details.

    This block enhances customer experience by offering a clear and detailed summary of their transaction.

    Once the block is dragged into the template, a sample preview of the order details will appear. When the campaign is sent after an automation is triggered by an actual purchase, this content will be replaced with the customer’s order details. 

    The block is customizable to better fit your overall campaign.

    You can edit:

    • Summary header
    • Product title and body
    • Price and currency
    • Summary footer
    • Block’s overall appearance

    Order total block

    The Order total block provides customers with a summary of their purchase.

    If discounts or other elements are not part of the order, those sections will not be added to the Order total block automatically.

    After dragging the block into the template, you’ll see a sample preview of the order total. When the campaign is sent due to an actual purchase triggered by automation, this sample will be replaced with the real order data. 

    The block is highly editable to fit your specific needs.

    You can edit:

    • Title
    • Body and its labels
    • Price and currency
    • Footer
    • Block’s overall appearance

    Billing & Shipping block

    The Shipping & Billing block in our email campaign builder provides key information about the delivery timeline and addresses.

    Once you add the block to your template, a preview of the shipping and billing details will be displayed. When the campaign is triggered by an actual purchase, this preview will update with the accurate shipping method, billing address, and shipping address. 

    The block is fully customizable to suit your requirements.

    You can edit:

    • Title
    • Shipping method settings
    • Address settings
    • Block’s overall appearance

    If you got stuck on a specific task or can’t find a way to execute a particular job, contact our support team via LiveChat or [email protected] – we’re here to help 24/7.

  • Outgrow Integration via Zapier

    Outgrow is a tool that enables users to create interactive content such as calculators, quizzes, assessments, recommendations, polls, chatbots, and surveys without requiring any coding skills. This platform is particularly beneficial for businesses and marketers aiming to engage their audience, generate leads, and optimize conversions.

    Integrating Outgrow with the Sender enhances lead nurturing. When leads are captured through Outgrow’s interactive content, they can be automatically transferred into Sender. This transition ensures that leads receive immediate and personalized follow-up via email.

    The data collected from Outgrow’s quizzes, surveys, and assessments can be utilized in Sender to segment the audience based on specific characteristics and preferences. This segmentation allows marketers to tailor their email messages, making them more relevant and engaging to each recipient.

    To connect Outgrow and Sender via Zapier, follow the tutorial below:

    Creating an automated workflow in Sender that gets triggered once a lead comes in from Outgrow content nurtures leads efficiently. This automation reduces manual work and enhances marketing effectiveness. Real-time analytics allow for performance monitoring and strategy optimization. By connecting Outgrow with Sender, you can improve user engagement and conversion rates through personalized communication.

    Follow the tutorial below to create an automation workflow for newly captured leads:

    Once a customer completes a form or survey on Outgrow, they will be added to the selected group in Sender. This action triggers the automation and sends them an email campaign.

    That’s it!

    If you got stuck on a specific task or can’t find a way to execute a particular job, contact our support team via LiveChat or [email protected] – we’re here to help 24/7.

  • Improve SMS deliverability

    To maintain good SMS deliverability, focus on the message content, how you send your messages, and how you handle any delivery issues.

    While some delivery failures are beyond your control, there are several steps you can take to maximize success:

    Make sure your customers are opt-in

    Start that by making it simple for customers to opt in to receive messages from your business. Your business cannot contact individuals via text until they give written consent. 

    Obtain this consent by collecting your subscribers’ phone numbers via a subscription form. Click here to learn more about subscription forms. Add this form on your website and share it in social media posts, and email campaigns, if they are already subscribed to your email content.

    The first text you send should be an opt-in message (also known as a call-to-action message) reminding customers that they have consented to receive communications from your organization. This initial message should clearly state:

    • Your organization’s name and purpose
    • How often customers will receive texts
    • Opt-out instructions

    Once customers have opted in, you’ve set the stage for effective customer service communications. Customers will understand why you’re contacting them and what types of communications to expect in the future.

    Send timely, relevant, and concise messages

    • Craft your messages carefully to avoid appearing as spam. Use clear language, proper capitalization, and punctuation. While texting can be informal, using proper grammar and punctuation ensures your messages are clear and professional.


    • Ensure your messages are relevant and timely. Send messages that align with the customer’s current situation and deliver them at times when customers are likely to read and respond. For instance, check in with a customer a few hours after they’ve interacted with tech support to confirm their issue is resolved or send a reminder the morning before an appointment.

    NOTE: According to the TCPA, businesses cannot text customers before 8:00 AM or after 9:00 PM local time. Adhering to this timeframe avoids complaints and fines and increases the likelihood that customers will see and respond to your messages.

    • Craft your messages to be short and to the point. Since SMS messages are limited to 160 characters, longer messages will be split into multiple texts, potentially increasing your costs. Concise messages are more likely to be read and acted upon, so avoid unnecessary words or technical jargon.

     

    Include clear opt-out instructions

    There are two ways to give your subscribers a chance to opt out of your SMS content:

    • You can include instructions on how to unsubscribe via SMS. Add “Reply STOP to unsubscribe” at the end of your SMS campaigns.

    • You can also add an unsubscribe link to make this process easier for your recipients. This will allow to quickly unsubscribe from your content and prevent any possible spam reports from them. Simply swich the toggle to “Add Opt – Out instructions” in the SMS campaign Settings tab:

    Track message status and reach out for immediate support

    Keep track of SMS message status codes in the SMS campaign reports. If you notice that your SMS campaign has multiple failed deliveries, please check the failed delivery error meaning and get in touch with support for further help at [email protected] or via LiveChat.

    By following these practices, you can ensure higher SMS delivery rates. High-quality content combined with effective issue-handling will maximize your deliverability.

    If you are stuck on a specific task or can’t find a way to execute a particular job, contact our support team via LiveChat or [email protected] – we’re here to help 24/7.

  • PageFly Integration

    PageFly is a tool for Shopify store owners that lets you design custom pages with a simple drag-and-drop system. You don’t need any coding skills, so creating unique layouts and landing pages is a breeze. When you connect PageFly with Sender, you can easily add a form to collect subscribers and create email campaigns that match your store’s look and feel. This helps create a consistent brand experience for your customers and can boost engagement with your emails.

    Follow the step-by-step tutorial to connect your Sender and PageFly accounts, and seamlessly add your Sender form to your PageFly pages.

    If you do not have a form yet, do not worry; follow this tutorial on how to create one.

    If you are stuck on a specific task or can’t find a way to execute a particular job, contact our support team via LiveChat or [email protected] – we’re here to help 24/7.

  • Forms.app Integration via Zapier

    Use forms.app to create any online forms, e.g., feedback forms. Such forms act as digital questionnaires that businesses use to collect customer feedback and help understand customer experiences, identify areas for improvement, and ultimately improve customer satisfaction.

    To make sure that the customers are more inclined to leave a feedback, inform them about a discount code provided at the end of the process, which can be setup to be sent automatically via email using Sender’s automation workflow. The instructions for that will be given at the end of the post.

    To start, make sure to have or create a forms.app account. Once you have that, head to your forms.app account and follow this tutorial:

    To provide the discount code via an automated email campaign at the end of filling out the feedback form, let’s create an automation workflow at Sender.

    Now, once a customer fills out the feedback form, they will be put into the selected group, which triggers the automation in Sender and sends them an email with a discount code as a sign of gratitude.

    If you got stuck on a specific task or can’t find a way to execute a particular job, contact our support team via LiveChat or [email protected] – we’re here to help 24/7.

  • Set up SPF/DKIM/DMARC (IONOS)

    That’s it!

    If you got stuck on a specific task or can’t find a way to execute a particular job, contact our support team via LiveChat or [email protected] – we’re here to help 24/7.

  • Set up SPF/DKIM/DMARC (Namecheap)

    That’s it!

    If you got stuck on a specific task or can’t find a way to execute a particular job, contact our support team via LiveChat or [email protected] – we’re here to help 24/7.

  • Set up SPF/DKIM/DMARC (GoDaddy)

    If you got stuck on a specific task or can’t find a way to execute a particular job, contact our support team via LiveChat or [email protected] – we’re here to help 24/7.

  • Set up SPF/DKIM/DMARC (Hostinger)

    If you got stuck on a specific task or can’t find a way to execute a particular job, contact our support team via LiveChat or [email protected] – we’re here to help 24/7.

  • Set up SPF/DKIM/DMARC (Cloudflare)

    That’s it!

    If you got stuck on a specific task or can’t find a way to execute a particular job, contact our support team via LiveChat or [email protected] – we’re here to help 24/7.