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  • Warm up a dedicated IP

    When you get a dedicated IP address with our Enterprise plan, our system automatically initiates the warming-up process on your behalf, utilizing a portion of your most engaged subscribers. It typically takes 4-8 weeks to achieve maximum deliverability (depending on volume and engagement).

    The warming-up period may extend if mailbox providers perceive that the emails are not explicitly desired by the recipients, such as when recipients have not explicitly signed up. Certain mailbox providers impose sender thresholds, restricting the number of messages delivered per day until a sender establishes a reputation.

    If you prefer to manage the warming-up of dedicated IP addresses yourself, you can request to disable this automatic process. 

    However, it is crucial to avoid sending large volumes of emails immediately after the warm-up process ends. Instead, gradually increase the number of emails sent until you reach your intended volume. A sudden and substantial surge in the number of emails from an IP address may lead email providers to block or throttle message delivery from that address.

    Important note: If you choose to disable the automatic warm-up feature, the responsibility of warming up your dedicated IP addresses falls on you. Sending emails from addresses that haven’t undergone proper warm-up may result in poor delivery rates or delays.

    Automated IP warmup hourly send schedule

    Warmup Age (Days) Hourly Email Limit
    0 20
    1 28
    2 39
    3 55
    4 77
    5 108
    6 151
    7 211
    8 295
    9 413
    10 579
    11 810
    12 1,000
    13 1,587
    14 2,222
    15 3,111
    16 4,356
    17 6,098
    18 8,583
    19 11,953
    20 16,734
    21 23,427
    22 32,798
    23 45,917
    24 64,284
    25 89,998
    26 125,997
    27 176,395
    28 246,953
    29 345,735
    30 484,029
    31 677,640
    32 948,696
    33 1,328,175
    34 1,859,444
    35 2,603,222

    That’s it!

    If you got stuck on a specific task or can’t find a way to execute a particular job, contact our support team via LiveChat or [email protected] – we’re here to help 24/7.

  • Transactional vs automated emails

    Automated emails and transactional emails serve different purposes and have distinct characteristics. Here are the key differences between the two:

    Purpose:

    Automated Emails: Automated emails are typically used for marketing and engagement purposes. They are sent to a list of subscribers or customers to deliver promotional content, newsletters, product recommendations, or other marketing messages. These emails are often triggered by specific actions or events, such as signing up for a newsletter or making a purchase.

    Transactional Emails: Transactional emails are primarily functional in nature. They are sent in response to a user’s specific action or transaction, providing important and often time-sensitive information related to that action. Examples include order confirmations, shipping notifications, password reset emails, and account verification emails.

    Content:

    Automated Emails: The content of automated emails is usually marketing-oriented and is designed to encourage user engagement, drive sales, or promote a brand. They may contain promotional offers, news updates, and personalized recommendations. 

    Transactional Emails: Transactional emails contain information directly related to the user’s interaction with a service or platform. They typically include order details, account information, receipts, and other essential data necessary for the completion of a transaction or action.

    Triggering Events:

    Automated Emails: Automated emails are triggered by predefined events or user behaviors, such as subscribing to a newsletter, browsing specific products, or reaching a certain milestone in a customer journey. 

    Transactional Emails: Transactional emails are triggered by specific actions taken by users, such as making a purchase, requesting a password reset, or confirming an email address. They are generated in response to these actions.

    Compliance and Regulations:

    Automated Emails: Marketing emails, including automated ones, must comply with anti-spam laws and regulations, like the CAN-SPAM Act in the United States or the GDPR in Europe. They require recipients’ consent and provide options for unsubscribing. 

    Transactional Emails: Transactional emails are generally exempt from many of the strict marketing email regulations because they are essential for user experience and are expected by users in response to their actions. 

    Open and Click Rates:

    Automated Emails: Marketers often track open rates and click-through rates for automated emails to measure the success of their marketing campaigns.

    Transactional Emails: Transactional emails may also be monitored for delivery and open rates, but their primary focus is on ensuring that users receive critical information.

    In summary, automated emails are marketing-focused and initiated by predefined triggers, while transactional emails are functional and directly related to user actions. Both types of emails play essential roles in communication with customers and subscribers, but they serve different purposes in the email marketing ecosystem.

    That’s it!

    If you got stuck on a specific task or can’t find a way to execute a particular job, contact our support team via LiveChat or [email protected] we’re here to help 24/7.

  • Crowdin Integration

    The integration with Crowdin simplifies translation management for your content, making it a breeze to create multilingual email marketing campaigns. Whether you’re a blogger, run an e-commerce business, or fall in between, this dynamic duo helps you effortlessly reach a global audience.

    Integration with Crowdin allows you to:

    • Translate your campaigns with ease.
    • Easily sync content before and after translation.
    • Auto-Sync Source Content and Translations.
    • Empower translators with an intuitive preview.
    • Rapidly update even minor content changes, such as new sentences or altered words.

    How to integrate Crowdin with Sender

    To integrate Crowdin with Sender takes only a few steps:

    1. Log in to your Crowdin account, navigate to “Apps and Integrations,” and search for “Sender.” Then, proceed to install the application.
    2. To complete the integration setup, you’ll need to obtain an API token from your Sender account. Follow these instructions to acquire your API key.
    3. Once you have your API key, add it to your Crowdin account and click on “Log in with Sender” to finalize the integration.

    Manual synchronization

    To bring content into translation mode from Sender.net, follow these simple steps:

    1. Open up the Sender.net integration.
    2. Over on the right panel in the Sender.net section, pick out the files you want to translate.
    3. Click the “Sync” button.

    Now, if you want to export your translations back to Sender.net, here’s what you do:

    1. Pop into the Sender.net integration again.
    2. On the left side, select the files you want to sync with Sender.net.
    3. Click the “Sync to Sender.net” button.

    Automatic Content Synchronization

    To effortlessly import content for translation from Sender.net, select the files and then click on “Scheduled Sync,” located in the right panel within the Sender.net integration.

    The chosen file will be automatically transferred at a predefined time (typically, once per day). The same button serves the purpose of exporting translated files from Crowdin to Sender.net (found in the left panel).

    You can deactivate this function by clicking on “Disable Sync.”

    That’s it!

    If you got stuck on a specific task or can’t find a way to execute a particular job, contact our support team via LiveChat or [email protected] – we’re here to help 24/7.

  • Improve email deliverability

    Below are our top recommended practices for email sending that will help maintain and improve your email deliverability scores:

    • Warming up. Always start with lower volumes of sending, especially when you have just migrated to a new ESP or are emailing after a long layoff;
    • Sending to engaged segments. Sending to your most engaged set of subscribers is a great idea. An engaged subscriber is anyone who has opened your email or clicked the link inside it at least once. For instance, you could choose to focus your campaign on only those who’ve engaged with your emails over the last 30, 60, or 90 days;
    • Maintaining list hygiene. Ensure that you clean your list of any invalid or inactive email addresses from time to time;
    • Welcoming unsubs. Include at least one clear unsubscribe link in your emails offering disinterested folks who would otherwise have marked you spam, an easier way out;
    • Personalizing your content. Including personalization (for example, using the reader’s name in the subject line or email body) not only engages them more but also tells mailbox providers such as Gmail and Yahoo that you know them, increasing respect and trust;
    • No cold emailing. Only send to those contacts who know your business and have consented to receiving your communications by opting in;
    • Configuring security mechanisms such SPF and DKIM to signal trust.

    That’s it!

    If you got stuck on a specific task or can’t find a way to execute a particular job, contact our support team via LiveChat or [email protected] we’re here to help 24/7.

  • Warm up sending IP address

    Warming up your sending IP address and sender reputation is a crucial first step towards ensuring higher email deliverability. 

    This is how you can get started, even if you have never done something like this before:

    • Design high-engagement automation flows for both emails and SMS such as Welcome, Abandoned Cart, etc., and let these run for at at least 3-10 days;
    • Migrating from another email marketing tool? Follow the steps below:
      • Create a segment of contacts who engaged (opens and clicks) with your emails and SMS over the last 180 days;
      • Send your first email and SMS campaigns to the above segment and new subscribers from over the last 45 days only;
      • Actively track key engagement metrics for each campaign. The following chart can help you understand where your campaign performance stands:

    If your campaigns consistently trend towards the orange or red zones indicated in the above chart, we’d recommend you to verify if you are indeed following the best deliverability practices described here.

    That’s it!

    If you got stuck on a specific task or can’t find a way to execute a particular job, contact our support team via LiveChat or [email protected] we’re here to help 24/7.

  • Maintain IP reputation

    Shared IP address

    • Sender ensures strict policies for the content that can be sent using our platform and infrastructure;

    • We follow clear and established thresholds for the permissible percentage of unsubscribes, spam reports, and hard-bounces before the account gets temporarily or permanently suspended;

    • Cold emailing any scraped or purchased lists i.e. contacts who have not opted into your lists is strictly prohibited;

    • Any abuse of these guidelines attracts an instant temporary or permanent suspension of the said account.

    All said and done, even with a shared account you are in very good hands since we maintain optimal infrastructure to facilitate world-class deliverability for your business.

    Dedicated IP address

    • The dedicated IP address allocated to your account is already pre warmed-up so you can start sending from the get-go;
    • This point on, your IP address reputation rests completely on your best sending practices.

    That’s it!

    If you are stuck on a specific task or can’t find a way to execute a particular job, contact our support team via LiveChat or [email protected] – we’re here to help 24/7.

  • Share signup form links

    Introducing an exciting new method to gather subscribers – the QR code. This QR code can be printed and strategically placed at the cash register, changing rooms, or any location where your clients might be enticed to subscribe to the content you wish to share.

    To get started, make sure you have created a form using the provided tutorial. If you already have a form, you can skip this step and jump to the instructions on how to access the QR code.

    NOTE: If you decide to use the QR code for a pop-up form, you need to make sure that the set behaviors of the form allow for it to be visible instantaneously.

    To ensure your pop-up form appears immediately, follow these steps to adjust its behavior:

    To obtain the QR code for a created form, go to “Forms” and select “Overview” next to the form you want the QR code for.

    You’ll find the QR code already generated under the Integration instrutions.

    Choose from three sizes: small, medium, or large. Click on your preferred size, and the QR code will be downloaded to your device in PNG format.

    This is how it would look like from the subscriber’s side:

    Now you’re all set to deploy the QR code and start gathering subscribers effortlessly.

    If you want to remove the Sender branding from your QR codes and forms, you can do that by upgrading to any paid plan.

    That’s it!

    If you got stuck on a specific task or can’t find a way to execute a particular job, contact our support team via LiveChat or [email protected] – we’re here to help 24/7.

  • Reorder subscriber fields

    The ability to reorder subscriber custom fields, provides enhanced customization and organization for your management process. It allows you to move and rearrange custom fields as per your preference.

    Email, first name, last name, and contact number are fixed fields, however, all user-generated fields can be rearranged.

    To reorder the subscriber fields, navigate to ‘Subscribers’, select ‘Fields’, and then choose ‘Reorder Fields’. 

    Then, move each field to your preferred location and secure the alterations made. This reordering modifies the display of subscriber information within your main subscribers’ list.

    That’s it!

    If you got stuck on a specific task or can’t find a way to execute a particular job, contact our support team via LiveChat or [email protected] – we’re here to help 24/7.