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  • Troubleshoot deliverability issues

    Factors affecting email deliverability

    Many factors are at play that determine whether or not your emails go into a recipient’s inbox or not.

    The key ones include:

    • Sender reputation: This is one of the most significant factors impacting deliverability.  Your sending email address, domain and sending IP address should be free from any previous email abuse or spamming history;

    • Email content quality: Your email content should be relevant to the recipient and spam-free. E.g., excessive use of capital letters, inclusion of spam words, exclamation marks, and other spammy tactics are a strict no-no that may trigger spam filters;

    • List quality: You should only ever be sending to opted-in subscribers who’ve expressed interest in receiving your emails. Cleaning up inactive (dead) subscribers and using best practices like double opt-ins is a must;

    • Use of security mechanisms: When you set up secure emailing settings such as SPF and DKIM, it signals that you are a genuine business that is what it claims to be. You can learn more about DKIM/SPF records by clicking here.

    • Engagement: Your open, click-through, reply, unsubscribe and report spam rates are all closely monitored by ISPs to determine your audience’s experience. More opens, clicks and replies tell them that they are finding your content valuable, therefore, more chances of your emails getting delivered to inboxes;

    • Optimizations: Not optimizing your email for viewing over mobile or with popular email clients can result in lower engagement and poorer engagement metrics;

    • Internal firewall issues: Sometimes, especially with corporate and university filters, regular emails look suspicious and are blocked. Check the allow listing information (other providers refer to it as “whitelisting”). If that’s the case, you should alter inbox filtration settings and create an exception/whitelist sendersrv.com.

    • Others: spammy subject lines, sudden increase in sending frequency (or volume), excessive use of images and attachments, lack of segmentation, unclear unsubscribe links and more could also impact deliverability negatively.

    That’s it!

    If you got stuck on a specific task or can’t find a way to execute a particular job, contact our support team via LiveChat or [email protected] – we’re here to help 24/7.

  • Add signature to newsletter

    Yes, you can add a signature to a “plain text” newsletter. The signature is set in the main settings section “Account information.”

    Here is how the signature transfers to “Plain text” editor – the signature can be changed in editor as well. 

    That’s it!

    If you are stuck on a specific task or can’t find a way to execute a particular job, contact our support team via LiveChat or [email protected] – we’re here to help 24/7.

  • Cancel a scheduled campaign

    Unfortunately, it’s impossible to cancel a regular campaign after it has been sent – unless it’s a scheduled campaign. Scheduled campaigns can be canceled in a few clicks.

    Open the Campaign section and hit the “Cancel schedule” button on the right side next to the campaign you want to cancel.

    Once the scheduled campaign is canceled, it goes into “Draft” status and can be edited, rescheduled or deleted.

    If you got stuck on a specific task or can’t find a way to execute a particular job, contact our support team via LiveChat or [email protected] – we’re here to help 24/7.

  • Create “reply to” button

    If you prioritize customer feedback, you should consider adding a visible reply-to button in the newsletter’s body. Creating a “reply” button is pretty simple. Firstly, you will need to drag the button element into the selected section.

    When that’s done – the button’s “link” section should have a shortcut:

    mailto:email address – e.g., mailto:[email protected].

    Now, when the recipient clicks the button, a draft with your email address (as the recipient) will appear.

    Here’s how it looks in Gmail:

    If you are stuck on a specific task or can’t find a way to execute a particular job, contact our support team via LiveChat or [email protected] – we’re here to help 24/7.

  • Create abandoned cart email

    Go to Automations -> Create new workflow. An automated abandoned cart email can be created by choosing the “A cart is abandoned” trigger. Then you should add a delay. Next, select the newsletter template called “Abandoned cart”. This template can be customized as needed – simply leave the section with {$cart_contents} script.

    However, don’t forget to activate the workflow – otherwise, it won’t work. Click on “Activate” button when you’re done.

    Here’s how the whole process looks in motion:


    Note: Abandoned cart trigger requires integration with your WordPress or Shopify ecommerce shop.

    If you are stuck on a specific task or can’t find a way to execute a particular job, contact our support team via LiveChat or [email protected] – we’re here to help 24/7.

  • Create a popup form

    In order to create a popup form click “Forms” in the main menu bar. Then click “Create a new form” and you will be presented with different form options:

    • Embedded form
    • Popup form

    In this case, choose the Popup form.

    Popup forms

    Creating a popup form is an easy process. Once you click on “Create new popup”, you will have a few templates to choose from. Pick one and click on it. You will have an option to change the layout at the design editor if you change your mind.

    In this case, we picked “treat yo self” template – editing the popup form is practically the same process as creating an embedded form. It has the same design options and general settings. Click here for a tutorial on these options.

    In the Behaviour section, you can set up when you want your pop-up to appear on your website.

    Behavior settings lets you:

    • Set a timer when the popup will appear
    • Show form only when a user scrolls through a specific percentage of the page.
    • Enable the popup when a user is trying to leave the page.
    • Choose the popup to appear when a customer clicks on a particular web element.

     

    Frequency:

    • Set the period when you want to show the popup to the same user again if he or she didn`t subscribe.

    Schedule:

    • Set the timing of your pop-up in advance (set a particular date frame).

    Visibility:

    • Set pages and/or devices on which to show the pop-up form.

    After the subscription form is fully designed – click the “Save and continue” button on the top right side. After that, you will be taken to the final tab. Here you will find the form’s script, which must be embedded into your web page.

    You can access the form’s activity panel by clicking on the “Overview” button in the “Forms” section.

    Note – the form’s modifications will not change the script code. Therefore, you don’t need to re-implement the subscription form’s code after editing. Simply save the latest progress on our platform, and changes will be reflected on your web page.

    WordPress website owners can implement popups using plugin integration. Click here to learn more.

    That’s it!

    If you are stuck on a specific task or can’t find a way to execute a particular job, contact our support team via LiveChat or [email protected] – we’re here to help 24/7.

  • Create an Embedded Form

    In order to create a form, click ‘Forms’ in the main menu bar. Then click “Create a new form”. You will be presented with different form options:

    • Embedded form
    • Popup form
    • Spin-to-win wheel form

    Name your form and click on “Create a new embedded form”.

    Choose between Default and Basic layout.

    Embedded form

    Creating an embedded form is a simple process. Firstly, you will need to set up the design. The subscription form is fully customizable – each element can be changed and modified according to your needs. Furthermore, the subscription form can include additional components such as reCAPTCHA for security, a confirmation checkbox for GDPR compliance, and other options.

    Design settings offer a variety of different options. Each element is completely customizable:

    • Box settings
    • Logo settings
    • Text settings
    • Input labels
    • Inputs (fields, e.g. name, surname)
    • Input placeholders
    • Checkbox
    • Submit button
    • Shadow

    The Settings tab is responsible for additional form features, like:

    • ReCaptcha – Spam prevention.
    • Confirmation checkbox – usually used for GDPR compliance.
    • Redirection – custom redirection after subscription.
    • Text direction – change the direction of the text.

    The fields section is used for adding custom fields. These fields are imported from the general fields section (Subscribers -> Fields), although light edits can be done here.

    The groups section lets you decide which group(s) your subscribers will be added to once they submit the form.

    The “Add group” button is for interest groups. It allows subscribers to choose the type of content they are interested in. They can do so by ticking a box in the form.

    In the image below, you will see what the basic subscription form with a few additional changes looks like.

    Furthermore, the thank-you page can also be customized. Click on the “Success view” button at the top and start editing text by clicking on it. This banner will be shown to new subscribers after they submit their information.

    After the subscription form is fully designed, click the “Save and continue” button at the top right side. After that, you will reach the final tab. Make sure to publish the form so it can be viewed. There you will also find the form’s script (the embedded forms have two script parts), which must be embedded into your web page.

    The activity window can be accessed by clicking on the “Overview” button in the forms section.

    Note – you don’t need to re-implement the subscription form after any modifications are applied. It will be automatically updated after being saved.

    WordPress website owners can implement subscription forms and popups using our plugin integration. Click here to learn more.

    That’s it!

    If you are stuck on a specific task or can’t find a way to execute a particular job, contact our support team via LiveChat or [email protected] – we’re here to help 24/7.

  • Start building a workflow

    First, you will need to pick a trigger and then start creating a required sequence (newsletters must be created within the automation’s workflow). Start by creating a simple welcome email to greet recently joined subscribers.

    This short video guide below will illustrate the whole process and how easily it can be done.


    All automated workflows are composed of different types of action steps. When a particular step is completed, the subscriber will continue moving to the next one. Sophisticated scenarios are easily created using different action and condition steps.

    Creating large and powerful customer journeys to win-back customers should be a necessity. It’s easy to remind people about their abandoned carts and/or automatically manage subscribers’ lists based on their previous activity.

    A brief illustration how such sequence could look.

    If you got stuck on a specific task or can’t find a way to execute a particular job, contact our support team via LiveChat or [email protected] – we’re here to help 24/7.

  • See non-openers list

    Of course, the easiest way to do that is by going to the Campaigns section and clicking on the “View Reports’ button. Then you will be taken to the Campaign overview; next, click on “Subscriber actions” and select the “Unopens” tab.

    From here on, you will be able to export, print, view/edit individual subscribers who did not open this particular campaign.

    That’s it!

    If you got stuck on a specific task or can’t find a way to execute a particular job, contact our support team via LiveChat or [email protected] – we’re here to help 24/7.