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  • Add signature to newsletter

    Yes, you can add a signature to a “plain text” newsletter. The signature is set in the main settings section “Account information.”

    Here is how the signature transfers to “Plain text” editor – the signature can be changed in editor as well. 

    That’s it!

    If you are stuck on a specific task or can’t find a way to execute a particular job, contact our support team via LiveChat or [email protected] – we’re here to help 24/7.

  • Cancel a scheduled campaign

    Unfortunately, it’s impossible to cancel a regular campaign after it has been sent – unless it’s a scheduled campaign. Scheduled campaigns can be canceled in a few clicks.

    Open the Campaign section, select the “Scheduled” tab, and hit the “Cancel schedule” button on the right side.

    Thats it!

    If you got stuck on a specific task or can’t find a way to execute a particular job, contact our support team via LiveChat or [email protected] – we’re here to help 24/7.

  • Create “reply to” button

    If you prioritize customer feedback, you should consider adding a visible reply-to button in the newsletter’s body. Creating a “reply” button is pretty simple. Firstly, you will need to drag the button element into the selected section.

    When that’s done – the button’s “link” section should have a shortcut:

    mailto:email address – e.g., mailto:[email protected].

    Now when the recipient clicks on the button, a draft with your email address (as the recipient) will emerge.

    Here how it looks in Gmail:


    If you are stuck on a specific task or can’t find a way to execute a particular job, contact our support team via LiveChat or [email protected] – we’re here to help 24/7.

  • Create abandoned cart email

    Go to Automations -> Create new workflow. An automated abandoned cart email can be created by choosing the “A cart is abandoned” trigger. Then you should add a delay. Next, select the newsletter template called “Abandoned cart”. This template can be customized as needed – simply leave the section with {$cart_contents} script.

    However, don’t forget to activate the workflow – otherwise, it won’t work. Click on “Activate” button when you’re done.

    Here’s how the whole process looks in motion:


    Note: Abandoned cart trigger requires integration with your WordPress or Shopify ecommerce shop.


    If you are stuck on a specific task or can’t find a way to execute a particular job, contact our support team via LiveChat or [email protected] – we’re here to help 24/7.

  • Create a popup form

    In order to create a popup form click “Forms” in the main menu bar. Then click “Create a new form” and you will be presented with different form options:

    • Embedded form
    • Popup form

    In this case, choose the Popup form.

    Popup forms

    Creating a popup form is an easy process. Once you click on “Create new popup”, you will have a few templates to choose from. Pick one and click on it. You will have an option to change the layout at the design editor if you change your mind.

    In this case, we picked “treat yo self” template – editing the popup form is practically the same process as creating an embedded form. It has the same design options and general settings. Click here for a tutorial on these options.

    In the Behaviour section, you can set up when you want your pop-up to appear on your website.

    Behavior settings lets you:

    • Set a timer when the popup will appear
    • Show form only when a user scrolls through a specific percentage of the page.
    • Enable the popup when a user is trying to leave the page.
    • Choose the popup to appear when a customer clicks on a particular web element.

     

    Frequency:

    • Set the period when you want to show the popup to the same user again if he or she didn`t subscribe.

    Schedule:

    • Set the timing of your pop-up in advance (set a particular date frame).

    Visibility:

    • Set pages and/or devices on which to show the pop-up form.

    After the subscription form is fully designed – click the “Save and continue” button on the top right side. After that, you will be taken to the final tab. Here you will find the form’s script, which must be embedded into your web page.

    You can access the form’s activity panel by clicking on the “Overview” button in the “Forms” section.

    Note – the form’s modifications will not change the script code. Therefore, you don’t need to re-implement the subscription form’s code after editing. Simply save the latest progress on our platform, and changes will be reflected on your web page.

    WordPress website owners can implement popups using plugin integration. Click here to learn more.

    That’s it!

    If you are stuck on a specific task or can’t find a way to execute a particular job, contact our support team via LiveChat or [email protected] – we’re here to help 24/7.

  • Create an Embedded Form

    In order to create a form, click ‘Forms’ in the main menu bar. Then click “Create a new form”. After the last step, you will be presented with different form options:

    • Embedded form
    • Popup form

    Then name your form and click “Create”.

    In this particular case, choose the Embedded form.

    Choose between Default and Basic layout.

    Embedded form

    Creating an embedded form is a simple process. Firstly, you will need to set up the design. The subscription form is fully customizable – each element can be changed and modified according to your needs. Furthermore, the subscription form can have additional pieces like reCaptcha for security, a confirmation checkbox for GDRP requirements, and other options.

    Design settings offer a variety of different options. Each element is completely customizable:

    • Box settings
    • Text settings
    • Input labels
    • Inputs (fields, e.g. name, surname)
    • Checkbox
    • Button
    • Overlay
    • Shadow
    • Image

    Second tab is responsible for additional form’s features, like:

    • ReCaptcha – Spam prevention.
    • Confirmation checkbox – usually used for GDPR compliance.
    • Redirection – custom redirection after subscription.
    • Choose whether you want to display the title and logo.

    The fields section is used for adding custom fields. These fields are imported from the general fields section (Subscribers -> Fields), although light edits can be done here.

    Interest groups are used let subscribers decide what type of content they might be interested in. They can do so by ticking a box in the form.

    In the image below, you will see what the basic subscription form with a few additional changes looks like.

    New recipients will be assigned to a group/groups which they selected upon signup.

    Furthermore – the thank you page can be customized. Click on the “Success message” button at the top and start editing text by clicking on it. This banner will be shown to new subscribers after submitting the information.

    After the subscription form is fully designed – click the “Save and continue” button at the top right side. After that, you will reach the final tab. There you will find the form’s script (the embedded forms have two script parts), which must be embedded into your web page.

    The activity window can be accessed by clicking on “Overview” button in the forms section.

    Note – you don’t need to re-implement the subscription form after any applied modifications. It will be automatically updated after being saved.

    WordPress website owners can implement subscription forms and popups using plugin integration. Click here to learn more.

    That’s it!

    If you are stuck on a specific task or can’t find a way to execute a particular job, contact our support team via LiveChat or [email protected] – we’re here to help 24/7.

  • Start building a workflow

    First, you will need to pick a trigger and then start creating a required sequence (newsletters must be created within the automation’s workflow). Start by creating a simple welcome email to greet recently joined subscribers.

    This short video guide below will illustrate the whole process and how easily it can be done.


    All automated workflows are composed of different types of action steps. When a particular step is completed, the subscriber will continue moving to the next one. Sophisticated scenarios are easily created using different action and condition steps.

    Creating large and powerful customer journeys to win-back customers should be a necessity. It’s easy to remind people about their abandoned carts and/or automatically manage subscribers’ lists based on their previous activity.

    A brief illustration how such sequence could look.


    If you got stuck on a specific task or can’t find a way to execute a particular job, contact our support team via LiveChat or [email protected] – we’re here to help 24/7.

  • See non-openers list

    Of course, the easiest way to do that is by going to the Campaigns section and clicking on the “View Reports’ button. Then you will be taken to the reports section, next click on “Subscriber actions” and select the “Unopened” tab.

    From here on you will be able to export, view/edit individual subscribers who did not open this particular campaign.

    That’s it!

    If you got stuck on a specific task or can’t find a way to execute a particular job, contact our support team via LiveChat or [email protected] – we’re here to help 24/7.

  • How does ‘Google Analytics’ work?

    In a nutshell, UTM Parameters are tags that you attach to the end of a URL in order to track each click of a link. Once you enable google analytics, the system will automatically add UTM parameters to the links within the campaign.

    There are three types of UTM parameters you can choose from to help you track the traffic. Each one has its own purpose:

    • utm_campaign – indicates the campaign with a certain URL. Sender.net makes the subject line the default identifier.
    • utm_source – identifies the source of your traffic. The default identifier is a username you use on the Sender platform.
    • utm_medium – specifies the medium. In Sender, the default medium is email.

    The UTM parameters can be found in the “Settings” section on the “Account Information” tab. There you can see what the assigned values are. If there is a need to change them, it can be done in the same section by editing the table of the default UTM parameters provided above.

    Here is an example of the youtube.com’s URL and the UTM parameters in it:

    Next time you log into your Google Analytics you will be able to see these statistics.


    If you are stuck on a specific task or can’t find a way to execute a particular job, contact our support team via LiveChat or [email protected] – we’re here to help 24/7.

  • Understand bounce statistics

    First of all, it is crucial to know about hard and soft bounces to be able to fully understand reports. If you don’t know what bounces are, please read the Soft vs Hard bounces article.

    Let’s assume this report is of a campaign you have previously sent.

    There are 76 506 sent emails. The report shows that 0.41% (310) of your emails have hard-bounced and 2.70% (2 069) have soft-bounced. So, the remaining email addresses that have successfully received your campaign are 74 127.

    The open rate percentage is calculated from the successfully reached email addresses, in this case from 74 127 email addresses. This is intentional as the user should focus on the relevant open rates for the valid email addresses.

    That’s it!

    If you got stuck on a specific task or can’t find a way to execute a particular job, contact our support team via LiveChat or [email protected] – we’re here to help 24/7.